Email Marketing Services

WE Sell Digital Marketing STRATEGY

Buying a digital marketing strategy means hiring a specialist who will spend the required time researching and testing your targeted market, identifying your competitive advantages, analyzing your user behaviours, and carefully crafting, over a period of time, techniques that funnel your buying customers to your business or brand. 

Build A Sustainable Digital Marketing Strategy Within 6 Months
The recommended budget for a successful marketing strategy is a minimum of R6 950 Monthly

Developing a sustainable profitable digital marketing strategy is a highly profitable investment. A business can never over invest into a good marketing plan. Our marketing strategies are customized to meet each business’ goals, but all include a basic combination of three marketing ingredients, namely: 

Brand Publicity

Brand Publicity

Brand publicity is the combination of tools and techniques that are focused on populating your targeted market with your business’ identity and communicating your business’ value proposition to that market. Brand publicity is aimed at establishing recognition, relatability, and acceptance. 

Competitive Strategy

Competitive Strategy

Your business’ local competitors are not your online competitors. The infrastructure of your online neighbourhood is made up of keywords/phrases which the market uses to reach such services as yours, platforms where your market is mostly active, and a strategy is required to win that traffic. 

Advertising

Promotions

Your business’ local competitors are not your online competitors, your online neighbourhood is made up of keywords/phrases that the market uses to reach our services or products, platforms that your market uses to reach your services, and a strategy is required to intercept that traffic. 

The Basic Structure of Our Funnels

Every digital marketing strategy must result in a clear funnel. For more than 8 years, MRC Marketing Consultants have been working on different types of digital marketing strategies and we’ve recorded high success rates. Even though every sold digital marketing funnel is kept under strict privacy policies, we are able to share with you the basic structure in every marketing strategy. 

Digital Marketing Funnel
Research

FOUNDATIONAL PHASE

Market Research

This phase of work involves the use of specialized tools for product/service research, the analysis of product/service related data in relation to users, social media research, and other data related research. At this stage we employ high global traffic platforms and apply our expertise to best leverage their data. 

Competitor Research

Over the past 12 years, we’ve learnt that local competitors are not always your digital competitors. The fundamental goal for digital marketing is to appear to your specific targeted market through the dominance of certain search terms, keywords/phrases, and search intents. At this phase, we want to understand your online competitors and develop strategic techniques to compete for the market in a unique and acceptable manner. 

strategy formulation

FORMULATION OF A STRATEGY

Identify & Outline Market Trends

Every market is systematically controlled by sudden trends, events, cultures, and various environmental and economic developments, this means products/services within that market must be synchronized. For us to make profitable market related decisions, we rely on our accurate data analytics skills, we use this data to identify market trends and movements, then we clearly outline them

Brand Marketing Strategy

Having gathered data, and accurately outlining market trends, at this stage we are curating a well crafted approach which involves brand publicity, word of mouth incentives, promotional packages, data capturing, and other techniques that are aimed at developing your relationship with the market. Our main KPI at this stage is engagement, and of course sales. 

Competitive Strategy

We are employing tools that are aimed at scaping competitor data, monitoring platform traffic, employing legitimate surveys, creating competitive pricing, and this is done using tools that are designed to monitor competitor traffic.

digital marketing funnels

FUNDING PHASE

Customer Engagement

At this stage we’re working at defining your target market and identifying with them. You want to find out what their needs are, what problems are we solving, how to make things easier for them, and basically developing strategy for customer relationship and engagements. We observe online user behaviours and create better user experiences. 

Routine Outlining

At this final stage, we’re providing our clients with a clearly outlined routine. At this stage we’re integrating the client’s sales team into the funnel and developing the final stage conversion.