Does SMS Marketing Really Work?
SMS Marketing remains among the most effective methods for creating new as well as maintaining existing relationships with your customers. SMS Marketing is a perfect choice for brand strategy. By maintaining a connection with your customers through follow up messages will ultimately engrave your promise and your new products in their minds.
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Does SMS Marketing Really Work?
My expert answer is, absolutely YES! There is not a chance that your brand can easily be forgotten when you show your customers some extra care. On the parallel side, there is always an increase in sales when you inform your existing customers of your new products and promos. This can be done through SMS Marketing.
Most business owners are skeptical about SMS Marketing, and a common reasons is that they’ve been customers elsewhere and have had bad experiences with often too many messages coming through too many times in a short space of time. The thought of putting their own customers through that experience has a negative expectation.
Honestly, I cannot agree with them more. It can get really annoying to get too many SMS messages from the same source with the same intention. SMS Marketing has lost some credibility due to this type of implementation. There are strategies that actually do work and obtain the best results. Let’s talk a little about that.
An Ideal Method For Product SMS Marketing
If you are selling products, and you are producing new products frequently, you probably want to setup an option that allows you to update your existing customers concerning each new product. That’s absolutely okay. But do your customers courtesy, show them that you care about them more than you do about getting your products to them, this is what creates a personal connection between your brand and your customers.
You certainly do want to get your products out there, but how do you do it in such a way that you still maintain that connection with your customers? Give your existing customers subscription options, this is usually done using email settings. It’s not a good idea to send your general mailing list products update emails, you’d rather give them the option to opt in.
Here are 4 steps to follow when establishing a SMS Marketing system for product updates:
- Create an exciting email template that makes anyone want to know about your new products. Apply color psychology and make it more enticing.
- Add some incentives, especially for referrals. Create offers that are only for these specific subscribers.
- With the above in order, create a perfectly put together copy and send this email to your general mailing list. Your general mailing list should opt in for products updates, they should not automatically receive product updates.
- Finally, for the customers that have opted in, create a schedule that allows them to forget about each SMS before sending another one. Psychologically, this allows each product to settle in their sub-conscious minds; this will also reduce the amount of annoyance they would normally get with frequent messaging.
You get to see how super effective SMS Marketing still is when it is implemented correctly. Its rather unfortunate that many abusive implementations have created a bad reputation for SMS Marketing. However, with proper care for customers, and well communicated intentions, customers begin to regain their confidence in getting information through SMSs.
SMS Marketing Strategy For Service Providers
It’s more difficult for service providers to create SMS Marketing strategies or SMS campaigns that still get the needed attention of their customers. If you are a service provider, it’s very important that you hire an expert service provider, who understand the psychology as well.
There are a number of elements to consider when putting together a strategy for SMS Marketing, and one of the major elements is knowing your customers. Getting to know your customers, both new and existing customers, is very important. The effort you put into it and how you go about it can make your customers feel important and wanted, this begins the process of creating an emotional connection with your customers.
Whether as an agency or as a business owner, it’s very important to invest resources towards knowing your customers, what type of market are you servicing, what is their response to technology, their demographics, such as age groups that are dominant, ethic groups, and many other very important data. It’s also important that you do a marketing research for your services. If your services are not so much needed in a certain geographical area then you’d want to tailor your SMS campaigns for educational purposes.
It’s also very important that you maintain a moderate amount of Marekting SMS messages a week, this reduces the amount of annoyance among your clients and prospective. This article is for the purpose of basic information and expertise, I have, however, reserved strategies that we implement to achieve excellent results for our clients. You can reach out to us here to book a consultation with me, Stephen Mahanaim. I’d be very happy to help your business build a connect with it’s customers.
